Billie X Adobe
The partnership is all about inspiring a young audience to use Adobe’s creative tools to bring their ideas to life. An integrated campaign showed how Billie Eilish herself used those tools to produce her new music video and how fans used those same tools to create fan art that eventually became the official billboards and merch of the tour.
Case Study
60 TVC
Behind The Scenes
Traveling Billboard Gallery. An activation that showcased and elevated fan creativity by featuring their artwork in OOH placements across US tour cities.
Make The Merch Contest. One piece of fan art was selected to be the official merch of Billie’s US tour.