Billie X Adobe
The partnership is all about inspiring a young audience to use Adobe’s creative tools to bring their ideas to life. An integrated campaign showed how Billie Eilish herself used those tools to produce her new music video and how fans used those same tools to create fan art that eventually became the official billboards and merch of the tour.
Create What’s True To You
Behind The Scenes
Traveling Billboard Gallery
An activation that celebrated and elevated her fan’s creativity by featuring their fan art in out of home marketing in each of the cities on her national tour.
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Las Vegas
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New York
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![Los Angeles]()
Los Angeles
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New York
Make The Merch Contest
One piece of fan art was selected to be the official merch of the tour.
